Account Executive, Multicultural Brands

Published date: 17

TURNER, is seeking an account executive to join our travel and tourism team in our NYC office. This role will drive results as well as creative and innovative collaborations for hotels, resorts, destinations, and other travel-centric brands. This candidate will support multicultural marketing strategy on our domestic and international brands as well as develop and maintain strong relationships with the media.

• Supports daily activities for designated national and international accounts as part of a multi-person account team
• Contributes 70 percent of time to proactive media relations
• Has strong multicultural media relationships; understands how to pitch and engage diverse media and execute campaigns tailored to specific multicultural audiences
• Plans, implements and manages client media tours and local market visits
• Assists with planning and conducts, if appropriate, media familiarization tours. This may include international travel (passport required)
• Understands and prioritizes the objectives of each client; anticipates needs in advance
• Writes client collateral, which includes but is not limited to: news releases, media alerts, photo captions, media pitches, bios and fact sheets
• Brainstorms new, fresh story angles and proactively pitches them to relevant media
• Develops and maintains solid relationships with journalists, bloggers and social media influencers
• Stays up-to-date on social media trends to provide recommendations to client about how social media channels can best be used
• Oversees preparation of meeting agendas, notes and reports
• Assists with account budgets, resources and deadlines
• Assists with client relations through meetings, conference calls, events and general contact
• Performs in-depth research and analysis of clients (audits)
• Stay abreast of current industry news and trends
• Act as first set of eyes on materials prepared by JAE/AC

• Three or more years of communications experience in the travel industry; agency and multicultural campaign experience preferred
• Holds established national travel and lifestyle media relationships, and the skills to develop new relationships using traditional and digital tools
• BA or BS in public relations, journalism, communications or related fields
• Excellent interpersonal and communication skills
• Proficient in AP Style
• Previous experience coordinating media familiarization tours and/or desk side tours
• Possesses excellent writing skills, with a strong attention to detail
• Uses social media tools regularly and has experience integrating social media into public relations programs
• Proficiency using TrendKite/Cision/Burrelles, news wires, MS applications
• A current passport and a willingness to travel as needed for clients (at this account level, travel is approximately once per quarter)
• Passion for the travel/tourism industry and the ability to spot trends. Want to impress us? Tell us what you think is the ‘Next Big Thing’ (and/or, what is so, totally, cliché this year).

Other ways to WOW us:

• If you’ve spent some time exploring the world
• If you have a personal hobby or interest involving anything remotely relevant to our client portfolio. Climbing mountains? Serious foodie? Building orphanages in Africa? So do we, and our authenticity with clients is important to us.
• You’ve published anything, anywhere – anything from a personal blog to bylined articles; please include the links

Please submit a cover letter, resume, and salary requirements. No phone calls, please.

TURNER is an Equal Opportunity Employer